A Visual Design Case Study:
UX Design & Editorial Framework Exploration

UX, User Interface / Interaction Design / Art Direction, Visual Design

The Project: 2014 marked a significant kickoff for major financial services company’s re-branding effort. I was part of core group of UX designers tasked with exploring a new visual language that would express the new branding via the digital product space.

The following is the story of the visual thinking behind designing an editorial framework that aimed to improve readership retention, enhance functionality and personify new brand principles.