A UX Visual Design Case Study:
Editorial Design & UX Framework Exploration
UX/UI, Interaction Design, Creative Direction, New Visual Language Exploration
The Project: 2015 marked a significant kickoff for major financial services company’s re-branding effort. I was part of core group of UX designers tasked with exploring a new visual language that would express the new branding via the digital product space.
The following is the story of the visual thinking behind designing an editorial framework that aimed to improve readership retention, enhance functionality and help craft a new brand visual language.